As a lapsed Catholic the word ‘confessional’ conjures vivid
memories of childhood visits to a gruff-voiced priest faintly discernible
behind a metal grille who absolved my minor transgressions with a blessing and
a few prayers. I suppose posts like these are the digital equivalent of ‘penance’
in the investment universe.
In my last entry I mentioned Duke Royalty. What I’ve so far
neglected to account for is the sale that partly funded its entry into my portfolio.
XL Media was one of several high-yielding smaller companies
I invested in with high hopes in 2015/2016. For quite some time all went well
and it doubled to over £2.00. From early 2018 the share price began to fall, culminating
in a profit warning in June, and a collapse from £1.70 to just over £1. This
resulted in a decision to sell at in effect break-even. XL Media shares
continued to fall until October, although they are just (as of November 6th)
back over £1.
I’ve taken several lessons from the case:
1. Don’t invest in what you don’t understand.
Every
investment needs to pass at least two tests:
Firstly, the ‘Just a Minute’ Test: can you explain the
investment case in 60 seconds without hesitation, deviation or repetition? In
XL Media’s case being brutally honest I doubt I would have got to thirty
seconds. Its revenue stream was something to do with ‘push-marketing’, getting
people to click onto web sites of ‘variable’ quality. I’d under-estimated its vulnerability
to regulatory threats and the fickleness of online consumers navigating from
site to site with little loyalty.
Secondly, the Damodaran Test: drawing on the framework in
Professor Damodaran’s 2014 text, Narrative and Numbers: is the investment story of a
business possible, plausible and probable?
Whilst technically possible that XL Media could go on
generating profits at a higher rate through its existing activities, a rigorous
assessment of the investment case would have concluded that the changing
regulatory and competitive environment made that prospect less plausible and
increasingly improbable.
2. Companies with a low price-earnings ratio (XL Media’s PE
was about 10 at time of purchase), favourable recent growth trajectory, and a high,
growing, dividend yield (XL Media was on a yield of about 5%) are rare to find.
But this appealing combination alone does not make an investment case. It is the
sustainability of the business’s revenue streams relative to one’s investment
horizons that determines whether it should be added to your portfolio.
So, why have I re-allocated
the capital freed from XL Media to another, possibly riskier, AIM stock, Duke Royalty?
Partly because, in my view, the higher prospective yield
(just under 7% at purchase) justifies the risk, but mainly because Duke Royalty
is unique in the UK context in offering a proven model capable of generating
high initial income with scope for growth in both in dividends and capital.
The
risks are clear:
- to secure capital to provide to new royalty partners further placings will be needed.
- If one or more of the royalty partners runs into difficulty the income stream to Duke shareholders will slow.
Yet
compared to XL Media there is far greater transparency on the underlying sources
of income. In this case the royalty partners are long-established cash
generative companies:
Temarca BV a Dutch cruise ship company; Brownhills Glass, a West Midlands based glass producer; Trimite Global Coatings, supplier of specialist coatings to aircraft and military
vehicles; Lynx UK, a holding company for a portfolio of royalty partners; Interhealth Canada, a healthcare management business.
Subjecting Duke to the Damodaran test: it’s possible and
plausible to see this doing well; the royalty model has worked well elsewhere and the management
team has a long track record of securing such deals.
Ultimately the probability of success
is best left to each investor’s judgement and taste for risk.
With an eye on the prevailing investment climate, I’m cautiously hopeful.